The City has worked hard in developing the Durban brand to a strong and powerful brand over the years.  We understand the power behind the collaboration of the Durban brand and another powerful brand like Metro FM towards driving the economic development of the City, through tourism.  Furthermore, research has shown that there are people who visit the City purely for events have a direct impact on the City’s economic development.  We therefore view events as critical in boosting tourist numbers to the City.   

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