The SABC’s largest commercial radio station; METRO FM has an Award property of the station. The METRO FM Music Awards is an iconic brand that has emerged in the past 14 years; it is now most definitely a force to be reckoned with for the entertainment industry with exceptional growth every year. METRO FM Music Awards affords South African music artists an opportunity to be awarded for their talents and encourages the radio station listeners to actively participate in this process by nominating and voting for their favourite artists. 

The primary objective for hosting the METRO FM Music Awards is to recognize and support local artists by creating a platform for listeners to honour South African musicians; a secondary objective is to celebrate the iconic Music Awards sub-brand the station successfully developed over the past 14 years.  Hosting the METRO FM Music Awards further injects brand equity into the METRO FM mother-brand. The METRO FM Music Awards has become a highly anticipated event on the South African social calendar.

The 15th METRO FM Music Awards is a Platinum installment that will be celebrating 15 years of existence and of recognizing the rich South African music and talent respectively. The Annual Ceremony is scheduled to take place on the 27th of February 2016 at iNkosi Albert Luthuli International Convention Center in Durban, Kwazulu Natal.